The Row Bags Under 1500 Dollars and The Real Entry Point
Most people assume the entry price at The Row starts somewhere north of three thousand dollars. That is where the coverage lives, because the Margaux and the Marlo photograph well and resell loudly. The real floor sits far lower. Observed 2026 market prices put the start of the line at $590, with a real shelf of the row bags sitting between that figure and $1,500 — current catalogue, not outlet stock and not archive. What gets given up at this level is size and, usually, material weight; what stays is the construction logic, the palladium-plated hardware and the Made in Italy finishing that define the brand. This guide maps that shelf plainly, names the observed prices, and says where it stops being good value.
What the Bottom of the Range Actually Is
Start with this: the sub-$1,500 group is not a diffusion line and not a separate label. These are catalogue pieces sold alongside the five-thousand-dollar bags, in the brand’s own boutiques in Los Angeles, New York, London, Paris and Amagansett and through the same multi-brand stockists. What is traded away is scale and material, not standards. A large structured calfskin bag simply does not exist at this price anywhere in the current line-up; what exists instead is either physically smaller, or made in one of the house’s lighter materials. That is an honest exchange rather than a compromise, which is exactly why this shelf is the usual starting point for anyone new to the row fashion vocabulary. The shelf is correspondingly shallow — step over $1,500 and prices move up sharply through the Park Totes and the Bourse Clutch into the main range.
The Bags Under 1,500 Dollars, Priced
Below is the shelf as observed in 2026, arranged from the least expensive upward. Each figure is a market observation and not an official tariff, because the brand publishes no master price list and stockists differ. Sizes and colourways move in and out of stock, so a model listed here may be temporarily unavailable without leaving the line. Two of the entries list a second price, since another size has been observed at that figure. Anything found dramatically below these numbers is a warning sign rather than a discount, and the row handbags the same logic applies to every listing of the row for sale you encounter secondhand. Start with the right-hand column if you are shopping by function rather than by budget.
| Bag | Price observed in 2026 | Type |
|---|---|---|
| Double Travel Wallet | $590 | Flat wallet; the least expensive entry of all |
| Boone Tote | $900 | A light tote in the smaller size |
| Cecily Mini Tote | $950 | Mini tote, meant for the hand |
| Ray Pouch | $950 / $1,100 | A zip pouch, observed in two sizes |
| Large Boone Tote | $950 | The larger Boone body |
| Travel Pouch | $990 | The flat travel case |
| Sally | $1,000 | The small bag that opens the four-figure tier |
| 90’s Bag | $1,090 | A soft shoulder bag in a signature silhouette |
| Brian Tote | $1,100 / $1,200 | Tote in two observed sizes |
| Mini Barn Tote | $1,200 | Tote in compact form |
| N/S Park Crossbody | $1,290 | The Park family’s crossbody |
| Lori | $1,350 | Shoulder bag |
| Rene Crossbody | $1,350 | A crossbody |
| Half Moon | $1,390 | A crescent shoulder bag, official 8 x 13.5 x 2.5 in |
| Squared Compact Clutch | $1,390 | A structured compact clutch |
| Idaho | $1,420 | Top-handle bag, with the XL version observed at $1,690 |
| 90’s Shoulder | $1,450 | Shoulder cut of the 90’s silhouette |
If You Want an Actual Bag Rather Than an Accessory
Since half the shelf consists of pouches, wallets and mini formats, the useful question is which entries function as a daily handbag. Three entries stand out on the observed line-up. The Half Moon at $1,390 leads, since it is a signature silhouette and not a supporting piece, with an official dimension of 8 x 13.5 x 2.5 inches — a number worth quoting carefully, as published measurements conflict between sources. A leather version of the same bag has been observed at $1,690 through a stockist, showing how quickly the material step carries you off this shelf. The 90’s Bag at $1,090 is the other true handbag here, carrying one of the four silhouettes that anchor the entire catalogue. The Brian totes at $1,100 and $1,200 and the Boone pair at $900 and $950 cover the carry-everything role for less, if a tote suits you.
If the Smallest Sensible Step Is the Goal
Some buyers want the construction rather than the silhouette, which is a perfectly legitimate reason to start at the very bottom. The Double Travel Wallet at $590 puts the leather, the stitching and the edge finishing in your hand for the least money the brand asks for anything. The Ray Pouch at $950 and the Travel Pouch at $990 do the same job with a little more presence, and both live inside larger bags comfortably. Sally at $1,000 and the Cecily Mini Tote at $950 sit at the point where a small object starts behaving like a bag. None of these will be mistaken for a Margaux, and none of them carry the resale profile that the signature shapes do. They buy first-hand contact with the material standard before you put four or five thousand dollars into a row bag you have only seen photographed.
What You Are Paying For at This Level
Understanding what gets funded under $1,500 matters, because it is not the same as what gets funded at the top of the range. The construction standards do not change: the same restrained exterior with no logo plaque, the same small side stamp, the same matte or brushed palladium-plated fittings. Quantity and grade of material change, as does the amount of hand-finishing a smaller panel requires. This is why a pouch and a large structured top-handle can share the same workshop discipline and still sit four thousand dollars apart. The points below set out the practical consequences for a first purchase. None of these is a deal-breaker, they are just what the entry shelf is.
- Less hardware comes with smaller formats, and hardware is where a lot of the cost sits on bigger bags
- Lighter materials are less serviceable over time than structured calfskin
- Non-leather pieces — canvas, nylon, sisal — are the least forgiving of water and wear
- Small bags hold shape less dramatically, so the structural signature is harder to read
- Later on, seasonal colours discount hardest, and that holds at every price point in the range
What the Entry Shelf Does Secondhand
Resale is the reason many buyers look at this brand at all, so it deserves a straight answer rather than a sales pitch. The Row recorded 97% brand-level value retention in the Rebag CLAIR 2025 report, crossing into the top tier for the first time and placing behind only Telfar, Hermes and Goyard. Beneath the brand number sit the Half Moon shoulder at 106% retention and the N/S Park Tote at 146%, the strongest performer in the line. Separately, the 90’s Bag has been flagged as a riser, reported eBay search volume being up around 55% year on year as of April 2025. Every one of those figures is observed market behaviour and not investment advice, and the effect is narrow: black and neutral calfskin in the signature silhouettes holds value, while canvas, nylon, sisal and seasonal colours discount. So two of the strongest performers on record begin on or near this shelf, which is unusual for an entry tier.
A Buying Order That Works
If you are approaching the range for the first time, sequence matters more than budget. Buying the cheapest thing available and concluding the brand is overpriced is the classic mistake, given that a $590 wallet cannot demonstrate what a structured bag does. The stronger approach starts from function, measures the silhouette against what you actually carry, and comes to the number last. Buying new from the brand’s own store or an established multi-brand retailer takes authentication risk off the table, and that is worth something at this price. If secondhand is the route, stay with platforms that authenticate in hand and be sceptical of anything priced far below the figures above. The order below tends to produce the fewest regrets among first-time buyers of row handbags.
- Decide the format first: tote, shoulder, crossbody, clutch or pouch
- Shortlist just the entries in that format from the table above
- If you can, handle one in a boutique or stockist, as these bags photograph badly
- Opt for black or a neutral if resale is any part of your thinking
- At this level, buy new unless the secondhand saving is genuinely large
- Anything in the low hundreds is a counterfeit signal, not a bargain